BIOSECURITY AND POULTRY AGRIBUSINESSES: A CONCEPTUAL OVERVIEW

  • Dr. Fredrick Aila Maseno University
  • Dr. Benjamin Ombok Maseno University
  • Dr. Eddy Owaga Dedan Kimathi University of Science and Technology.
Keywords: Poultry Value Chains, Poultry Agribusiness, Value Chain Approach, Biosecurity Principles

Abstract

Consumer feedback is an aggregation of the consumer perception and interpretation of the product value chain in an entire production system. It is therefore a planning tool for production expansion and diversification to satisfy end users’ needs. Although the poultry agribusiness subsector is exposed to biosecurity risks in the entire value chain, it has been analysed on segmented isolation which lacks an aggregate conceptual value of biodiversity risk factor in the production risk-benefit analysis of the subsector. This paper seeks to establish a conceptual direction for end user feedback in analysing biosecurity risks in the entire poultry agribusiness value chain.

Author Biographies

Dr. Fredrick Aila, Maseno University

Department of Business Administration

Dr. Benjamin Ombok, Maseno University

Department of Accounting and Finance

Dr. Eddy Owaga, Dedan Kimathi University of Science and Technology.

Department of Food Science

Dedan Kimathi University of Science

Published
2017-07-31