Resource Based View of an Organization and PESTEL Analytical Tool; An Analysis of Hotel Corallo, Rimini

  • Federica Bertozzi International University of Malaya-Wales, 50480, Kuala Lumpur, Malaysia
  • Chauhdry Mehr Ali International University of Malaya-Wales, 50480, Kuala Lumpur, Malaysia
  • Fahad Ali Gul International University of Malaya-Wales, Malaysia.
Keywords: Resource, Based View, Organization, PESTEL Analytical Tool, An, Analysis of Hotel, Corallo, Rimini

Abstract

In this article the resource based view of an organization and the PESTLE analysis are investigated to provide an insight on their effectiveness during the organizational strategic planning. The organizational internal and external aspects have to be analyzed equally to show a clear picture during the strategy planning and implementation. A literature review of these two fundamental analytical tools is paired with a case study to better explain the importance of the inhouse resources and the possible environmental changes that may contribute to modify companies‟ abilities to maintain their competitive advantage or their market position.

Author Biographies

Federica Bertozzi, International University of Malaya-Wales, 50480, Kuala Lumpur, Malaysia

Department of Science

Technology, Engineering and Mathematics

Chauhdry Mehr Ali, International University of Malaya-Wales, 50480, Kuala Lumpur, Malaysia

Department of Science

Technology, Engineering and Mathematics

Fahad Ali Gul, International University of Malaya-Wales, Malaysia.

Student of MSc Project Management

Published
2016-11-30