EPH - International Journal of Business & Management Science (ISSN: 2208-2190) https://ephjournal.com/index.php/bms <p><strong> <span id="cell-7-name" class="gridCellContainer"><span class="label">EPH - International Journal of Business &amp; Management Science (ISSN: 2208-2190)</span></span> </strong>publishes a wide range of high quality research articles in the field (but not limited to) given below: Accounting, Advertising Management, Business &amp; Economics, Business Ethics, Business Intelligence, Business Information Systems, Business Law, Business Performance Management, Business Statistics, Change Management, Communications Management etc. <br><span style="font-size: 1.5em;"><strong> <span style="text-shadow: #ff6600 0px 0px 3px;">Current Impact Factor: 2.404</span></strong></span></p> en-US <ul> <li>All contributor(s) agree to transfer the copyright of this article to <strong>EPH Journal.</strong></li> <li><strong>EPH Journal</strong> will have all the rights to distribute, share, sell, modify this research article with proper reference of the contributors.&nbsp;</li> <li><strong>EPH Journal</strong> will have the right to edit or completely remove the published article on any misconduct happening.</li> </ul> editor@ephjournal.com (Naeem Akhtar) info@ephjournal.com (Naveen Malik) Sat, 31 Mar 2018 14:27:16 +0000 OJS 3.1.0.0 http://blogs.law.harvard.edu/tech/rss 60 TIME MANAGEMENT & WLB AMONG WOMEN EMPLOYEES IN BURAIMI’S BANKING SECTOR https://ephjournal.com/index.php/bms/article/view/551 <p>Human life is worthy, and everyone wants to live a healthy and organized life. Sultanate of Oman has witnessed changing phases of development in Omanization and specifically, the scenario of women employed in various sectors provides a glimpse of fast growth of the nation. Universally women are considered as a powerful source for social development and their physical and psychological health is very significant in their day today accomplishment of career and personal family life.&nbsp; This research was planned to get insights related to time management and work-life balance maintained by women employees in banking sector of Buraimi, Sultanate of Oman. Variables related to Time Management and Work-Life Balance were identified for this descriptive research and it was found out that women employees are struggling for effective time management and proper work-life balance. The study tries to get the awareness of the existing problem and to identify the right strategies to implement holistically; personally, professionally, and socially. This study is the starting point in this crucial area, which acts as a platform for future research plans.</p> Dr. N. Brindha, Mr. Muhammad Saleem, Mr. Mudassar Mahmood, Mr. Hyder Kamran ##submission.copyrightStatement## http://creativecommons.org/licenses/by-nc-nd/4.0 https://ephjournal.com/index.php/bms/article/view/551 Sat, 31 Mar 2018 00:00:00 +0000 The Impact of Social Media on Consumer Behavior during Product Purchase Decision Making Process https://ephjournal.com/index.php/bms/article/view/562 <p>During the last-decade a new shape of social media has raised, which due to its social aspects seem to have an excessive power of impact on consumer behavior during product purchase decision making process. Nowadays, supplementary consumers use social media to interact to each other but also to connect with brands. This new communication is of interests for marketing-professionals.</p> <p>The research goals to clarify how the impact of social media is reflected on consumer behavior during product purchase decision making process, and if this impact changes at the different steps of this process.</p> <p>A quantitative data have been collected from questionnaire and qualitative data from two semi structured interviews were the data gathering instruments used for this study.</p> <p>The research discoveries that the impact of social media changes according to the different steps of the process of consumer behavior during product purchase decision making. In that way, the more the consumer developments over the steps the more the impact of social media is decreased. Further discoveries clarify that cultural environment such as nationalities makes social media impact less or more powerful according to the various steps of the process of consumer purchasing decision-making. The research also highlights indications for Vendors that have the chances to seize impact’s power of social media.</p> <p>In conclusion, these discoveries specify guidelines for futures studies to examine the influence of characteristics, such as demographics aspects, cultural environment and variances in usage, on the impact of social media that might affect consumers’ purchasing decision making process.</p> Hewa Ghafor Hassan ##submission.copyrightStatement## http://creativecommons.org/licenses/by-nc-nd/4.0 https://ephjournal.com/index.php/bms/article/view/562 Mon, 02 Apr 2018 01:49:44 +0000