Survey on Web Spam and its underlying principles

  • Tanvir Kaur Guru Nanak Dev University Campus
  • Varinder Kaur Attri Guru Nanak Dev University Campus Jalandhar
Keywords: click spam, search engine, Spamming, fradulent clicks, URL

Abstract

Search engines have became a de facto place to start information acquisition on the Internet. Although due to web spam phenomenon, search results are not always as fine as they are expected. Moreover, spam evolves that makes the problem of providing high quality search even more challenging. Over the last decade research on information retrieval has gained a lot of interest both from academics and industry. In this paper, systematic review of web spam detection techniques and underlying principles are presented. Existing algorithms are categorized into three categories based on the type of information they use: content-based methods, methods based upon links and methods based on non-traditional data such as user behavior for e.g. clicks and image spam is given. A brief survey on various spam forms is provided. Finally, the underlying principles are summarized

Author Biographies

Tanvir Kaur, Guru Nanak Dev University Campus

Department of Computer Science

Guru Nanak Dev University

Varinder Kaur Attri, Guru Nanak Dev University Campus Jalandhar

Department of Computer Science

Guru Nanak Dev University

Published
2015-06-30
How to Cite
[1]
T. Kaur and V. Kaur Attri, “Survey on Web Spam and its underlying principles”, EPH - International Journal of Science And Engineering (ISSN: 2454 - 2016), vol. 1, no. 2, pp. 28-32, Jun. 2015.