Validating Measures in Business Research: Practical Implications

  • By Fredrick Aila
  • Benjamin Ombok
Keywords: Postgraduate Studies, School of Business and Economics, Reliability, Measurement, Business Studies

Abstract

Instrument validity, though at the heart of quantitative business research, has not been adequately treated by novice researchers and advisors alike, potentially invalidating otherwise good research. This paper reviews validity in business research and presents practical implications for its assessment. The paper finds immediate use among novice researchers and advisors in assessing instrument validity and by extension entire research validity. As a result, it is hoped quality of researches will improve warranting scrutiny by researchers in the fields of business studies and beyond.

Published
2015-08-31
How to Cite
[1]
B. F. Aila and B. Ombok, “Validating Measures in Business Research: Practical Implications”, EPH - International Journal of Science And Engineering (ISSN: 2454 - 2016), vol. 1, no. 4, pp. 11-19, Aug. 2015.